Consumer behaviour Essay Example | Topics and Well Written Essays - 2250 words

Consumer behaviour - Essay ExampleGovernment and leaders of the company have last increasingly aware of the large numbers needs and understand that at times people would break the rules in place to satisfy them. With the help of Maslow theory marketers can judge consumers motivations they can identify the generic level of need the consumer product is capable of fulfilling. This would help the marketers better fashion model any of the marketing strategy. Products such as foods and clothes are purchased as they fulfill safety needs personal care products such as skimming cream, perfume, soap, toothpaste, are bought mainly as they serve social needs. While luxurious products such as expensive clothing, fancy house, jewelry, and cares are bought mainly to serve self-actualizations and swelled head needs. Though, Maslows hierarchy does consider relevant from an intuitive standpoint, however, there is little evidence to proof its hierarchical aspect. Today there are evidences to cont radict such aspects as explained by this motivation theory. For example, today we find some of the cultures placing social needs ahead of any others. Maslows hierarchy further has difficulty explaining incidents such as the starvation artist where a person ignores lower needs to pursuit higher ones. Finally, it cannot be prove that people g up t motivated unspoiled to satisfy a single need at a time, except in situations where one finds conflict between needs. Therefore, it fails to predict and shape market well. 2. How potent is sex stereotyping in the popular magazine or the drinks markets in differentiating and expanding the total market? Gender stereotyping makes use of magazines and other advertising mediums to govern and shape peoples perception. How influential they might would depend on the assumptions made about men and women which may or may not be true. It could have been express to predict fairly for a fewer numbers however, it might not be true for the larger part. In short that everyone could confide to the description of gender descriptions as mentioned neatly in various advertising mediums such as magazines and drinks market. Today readers are found to be much sophisticated and are aware that much of the advertising stuff does not portray their sets of beliefs, perceptions, attitudes and likings. Post modern reader would take out several magazines to form a mix up suiting their sets of thinking patterns. For instance, one of the women might select the top and sandals off a photo shoot posted in a magazine further paired it with his favorite pants. So today, readers are conforming to some parts of gender stereotypes exposed to them but have willpower to surpass them if they feel like. So, in this case it would be relevant to conclude that magazines target audience in manner that they could influence majority and hence raise the sales of their products. However, there would be many readers who would know when to absorb and what to buy. 3. Gi ve an example of cultural jamming that to your mind works really well in causing consumers to think in two ways about their attitudes towards a brand or a product. What techniques does this example of cultural jamming utilize to make it so effectual? Culture jamming is arousing prudence in consumers of particular brand to react in an emotional manner. It can be commercial, social or political. If done properly it raises awareness among the people and is effective adding legal way to mend the consumers perception. One of the best examples of culture jamming that